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Read/Download Hospitality Marketing Management / E

Read online or Download Hospitality Marketing Management / Edition 5 (Full PDF ebook with essay, research paper)
by Robert D. Reid , David C. Bojanic


Product Details

ISBN-13:
9780470088586
Publisher:
Wiley
Publication date:
02/09/2009
Edition description:
New Edition
Pages:
672
Sales rank:
191,572
Product dimensions:
8.50(w) x 10.80(h) x 1.30(d)

Overview

 

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Related Subjects

  • ">Food service->Marketing
  • ">Marketing Services
  • ">Recreation & Entertainment Industries - Hospitality & Tourism
  • ">Restaurant Industries

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